Your Mortgage Tagline…is It Workin For Ya Or Agin Ya

The most successful companies in the world choose words carefully when they create their advertising taglines. You can learn from their advertising strategy and experience. Treat your mortgage tagline as a critical part of your marketing campaign and choose your words very carefully.

In case you don’t know what a tagline is…it’s a short (usually one line) advertising blurb that aids in establishing credibility for you. Your mortgage tagline helps customers and prospects to feel that calling you and working with you is a “safe” choice. Your tagline can help drive business for you.

The really nice thing about taglines other than they work, is…they’re absolutely free! Once developed, they sort of tag-a-long and enhance all of your mortgage marketing material and summarize your advertising message in one short sentence.

How much more effective could your advertising be if you treated your tagline as a sales opportunity? With just a few additions and small adjustments, you could significantly improve the power of the tagline in your ads, and improve your return on your advertising investment.

Here are a few examples of some highly profitable taglines: Coke – “The Real Thing”, Pepsi – “The Choice of a New Generation,” Maxwell House Coffee – “Good to The Last Drop,” Budweiser – “The King of Beers,” All of these companies know that their tagline is a sales opportunity, and they use every word carefully to take full advantage of that opportunity.

One thing to keep in mind is that the key to creating your very own “mortgage brand” or “mortgage tagline” begins with creativity. You want people to think of you when they think of mortgages. Make sure your brand has an emotional ring to it. The right choice makes people want to do business with you and actually creates customer loyalty. The right brand tugs at their heart strings and says “buy me.”

If your business card says “Vice President” that’s great…except it really doesn’t describe exactly what you do, does it? Instead let’s use the title “Home Loan Consultant” or “Investment Specialist” instead.

Now, not only do you have a great title, but the title describes to folks exactly what you do and what you’ll be talking to them about. There’s no mistake here…you don’t work for an Automobile Dealership, or a Dry Cleaner, or whatever. You are involved in loans and mortgages.

If you’re having a problem getting started, just Google your competition and the consumer goods industry, then convert their marketing campaign and sales message into your very own mortgage business strategy. Work your chosen tagline into every single facet of your business plan and marketing program.

By simply improving the power of your tagline, you can improve the response to your marketing material, improve the return on your advertising investment, and improve your mortgage business. Go for it!

Worst Sales Jobs – Why You Need To Go Freelance

The 6 Worst Sales Jobs (and why you need to avoid them — at all costs)

In this entry I’m going to run through what I think are the 6 Worst Sales Jobs you could be in. I’m going to encourage you to avoid them, or, if you’re already in one, encourage you to get the hell out as quickly as possible.

Because here’s the thing …
* The economy is suckin’ it right now …
* and it’s probably not getting better anytime soon.
A lot of companies (even big ones) are downsizing, or they’re flat out going under.
* A lot of folks in sales are looking mighty hungry, and more than a little desperate and panicky anymore.
I personally know guys who were pulling down $25K a month in sales commissions a few years back … who are now having a hard time making their car payments and are starting to worry about losing their homes.
And here’s why:
* They’re in the wrong market.
* And they’re operating from the wrong model.
And even if they were in the right market, even if things were going “good,” they’re miserable, overworked, overstressed, trapped in sales careers they should have been rethinking long ago.
They’ve been chasing the buck.
And for this, they have been sacrificing what is far more important:
* Lifestyle.

* The six worst sales jobs …
So let’s run through what I consider the six worst sales jobs out there.
You might be looking at one of these as an option …
Or you might already be in one of them.
(I was at one time or another in all of them. With varying degrees of success and failure. And damn miserable most of the time. It wasn’t until a few years ago that I finally figured out the right way to build a sales career. And I’ll come to that. But first let’s look at the wrong sales jobs, the ones you should avoid like the plague.)
If you are one of these kinds of sales jobs, I’m going to encourage you to start re-thinking your life.

* #1 Worst Sales Job: Loan Officer (i.e., Selling Home Loans, Selling Mortgages)
Let me start with a confession.
I gave the mortgage business a shot some years ago — and I sucked at it.
I got caught up in the whole “mortgage consulting” approach, buried myself in learning everything imaginable, studied all of the “gurus,” bought into all of the “systems” and “services,” stayed up late and got up early studying an endless arsenal of “materials” and attended “seminars” constantly … and I still sucked at it.
And a good thing I did.
Not only did the market fall out from under the entire profession in the past few years, wiping out thousands upon thousands of jobs in the industry (and leaving everyone left standing shell-shocked and desperate), but more importantly …
* It was a good thing I got out when I did, because even if I had succeeded there, even if the economy hadn’t tanked, I would have been miserable in the mortgage business. WHY?
Going into an office every day.
Wearing a suit every day.
Dealing face to face with clients every day.
Dealing with appraisers and underwriters and processors and insurance companies and accountants and real estate agents … wrestling with rate sheets and program requirements, locks and deadlines, market fluctuations and government regulations … and the endless sprawl of documentation …
That was the worst part of it. Dealing with all that goddamn PAPERWORK.
Oy!
The amount of paperwork and the sheer, unadulterated grief, you have to go through to close a home loan — and all of the endless crap that can trip up the process and turn what looked like a slam-dunk closing into a whirling nightmare of missing documents and pissed-off clients and hair-trigger land mines that can blow up at any second …
All to close one deal.
(Maybe.)
Sigh … No — that’s just not for me.
That’s not the world I want to be living in every day.

* #2 Worst Sales Job: Pharmaceutical Rep or Medical Supply Sales
Here’s another one I looked at once, and another I’m damn glad I avoided.
Last I checked, you have to sell about $1M annually to pull down a $70K salary as a medical supply rep.
Sell a million bucks a year. To make seventy grand.
Now, what they try to sell you on is the idea of “residual” income — build up accounts, they keep buying enough Band-Aids and tongue-depressors from you every month, and after a while you have it made.
What they don’t tell you is how goddamn hard it is learning about the 10,000 different kinds of drugs (or worse, gauze and rubber gloves, chemistry panels and reagents, scalpels and test tubes) … going out there every day, dropping in on an endless string of offices, trying to set up appointments with doctors and practice managers who have been conditioned and trained to treat you like dirt and make your life as unhappy and frustrated as humanly possible … All for the privilege of selling them soap for their bathroom dispensers …
The sheer hours you have to put in, and the grief and rejection you have to fight your way through to actually succeed in this kind of sales job …
Forget it.
Again — I’ll pass.

* #3 Worst Sales Job: Anything Corporate
If it involves an office (or worse, a cubicle) …
If it involves a time clock (or someone questioning why you’re a half hour late, or leaving a half hour early) …
If it involves putting on a monkey suit every day …
If it involves having to spend your time flying (or driving) around the country, meeting with people you don’t like …
If it involves tip-toeing around a boss or an office manager, or any form of kissing someone’s ass while hoping for a “promotion” …
Man, if that’s the kind of “sales” job you’re in, I’ve got news for you.
You are in the rat race.
And here’s the news flash: Your job is NOT secure.
And if you are not already a chronically-overworked, alcoholic, multiple-divorcee, borderline-suicide … you’re probably headed in that direction.
You might want to get off that merry-go-round while you still can.

* #4 Worst Sales Job: Anything Involving Sticking Signs On Your Car (or hanging signs on a Street Corner)
Now we jump to the other end of the spectrum.
I’m going to lump a few things into this one.
If you have magnetic signs on your car or your phone number printed on your back window …
… if you are hanging up your business cards on bulletin boards hoping a prospect might see them …
… if you are trying to pressure friends and family to set up “meetings” for you to share some “opportunity” …
You are in the wrong sales profession.
What falls into this category?
* Trying to run your own small, locally-based business. (Too much grief, too many hours, too little profit.)
* Trying to convince people to join the latest Multi-Level-Marketing scheme. (Oh, man. Don’t get me started.)
* Trying to sell real estate, or dealing in whatever it is the guys selling seminar tickets call “real estate investing”…. (Um … have you seen what’s going on out there?)
In any sales career like this, where you are reduced to employing these kinds of tactics to try to scrounge up prospects — and where everyone else involved seems to be smiling too damn much, and not very convincingly — I hate to say it, but you are likely operating from a position of desperation.
You are operating on hope.
And last I checked, hope is not a negotiable currency the bank recognizes.

* #5 Worst Sales Job: Anything Involving Standing Around Somewhere Waiting For Business.
My first sales job was selling carpet. I was probably worse at that than at trying to sell mortgages.
Here are the hard facts. Standing around waiting for customers to drop in is not a reasonable approach to trying to provide for yourself and your family.
Again, with the economy the way it is, and with more and more people shopping and researching their buying decisions online … The world of retail sales has become a world of Barely Getting By — If You’re Lucky.
And even the guys who are lucky and are getting by … they’re working 60 hours a week, living paycheck to paycheck.
Nope.
Again — not for me.

* #6 Worst Sales Job: Anything Involving Bugging People When They’re At Home
Tele-marketing and door-to-door sales have to be the worst. They’re only at the bottom of my list here because I have the least experience with these. Never done either, thankfully.
If you’re calling on people at home when they don’t know you (and don’t want to know you), whether you are ringing them on their phones or knocking on their doors — you are in the wrong career, pal.
You’re not in the sales business. a[euro] You’re a public menace.a[euro] So just stop. a[euro] There’s a better way.

* What WOULD Make For a Great Sales Career?
I’ll be going into this in detail in another video, but in short …
1.) A great sales career would NOT involve anything like the crap jobs I’ve been talking about so far.
2.) Instead, a great sales career would allow you to get up when you want, work when you want and however much you want (and certainly no more than 10 or 20 hours a week if you didn’t want to), and without question work from home or really from wherever you want — in fact, work from anywhere in the world you want.
3.) And more important than anything, a great sales career would not only bring in a substantial six-figure income, it would also allow you the luxury of enjoying an extraordinary lifestyle at the same time.

And you can be sure I’ll be talking more about that in the next video and accompanying article I put together.

You can check them out (and get my latest free report) at:
www.mavericksalesguy.com

Kentucky Mortgage Usda Loan Zero Down Home Loans Still Exist

Kentucky Mortgage USDA Loan Requirements

What are the Kentucky USDA Mortgage Loan Requirements?

To decide if you qualify for an USDA Mortgage Loan, we will look at:

“Your income and your monthly expenses. Standard debt-to-income ratios are 29/41 for USDA Loans. These ratios may be exceeded with compensation factors.

“Your credit history (this is important, but USDA”s credit standards are flexible). A FICO score of 620 or above is required for all loans

“Your overall pattern rather than to individual problems you may have had.

To be eligible for an USDA mortgage, your monthly housing costs (mortgage principal and interest, property taxes and insurance) must meet a specified percentage of your gross monthly income (29% ratio). Your credit background will be fairly considered. At least a 620 FICO credit score is required to obtain an USDA approval through Lending. You must also have enough income to pay your housing costs plus all additional monthly debt (41% ratio). These percentages may be exceeded with compensating factors. Applicants for loans may have an income of up to 115% of the median income for the area. Maximum USDA Loan income limits for your area can be found at here. Families must be without adequate housing, but be able to afford the mortgage payments, including taxes and insurance.

Can I get an USDA Mortgage Loan after bankruptcy?

Criteria for USDA loan approvals state that if you have been discharged from a Chapter 7 bankruptcy for three years or more, you are eligible to apply for an USDA mortgage. If you are in a Chapter 13 bankruptcy and have made all court approved payments on time and as agreed for at least one year, you are also eligible to make an Kentucky USDA loan application.

What are the USDA Down Payment Requirements?

USDA Mortgages have no down payment requirement. Other loan programs don”t allow this.

What types of property are eligible?

While USDA Mortgage Guidelines do require that the property be Owner Occupied (OO), they do allow you to purchase condos, planned unit developments, manufactured homes, and single family residences.

What is the maximum amount that I can borrow?

The maximum amount for an Kentucky USDA Mortgage Loans are determined by:

Maximum loan amount: The is no set maximum loan amount allowed for an USDA Mortgage. Instead, your debt-to-income ratios will dictate how much home your can afford (29/41 ratios). Additionally, your total household monthly income must be within USDA allowed maximum income limits for your area. Maximum USDA Loan income limits for your area can be found at here.

Maximum financing: The maximum USDA Mortgage amount will be 100% of the appraised value of the home.

What kinds of loans does USDA offer?

Fixed rate loans – All USDA loans are fixed-rate mortgages. In a fixed rate mortgage, your interest rate stays the same during the whole loan period, normally 30 years. The advantage of a fixed-rate mortgage is that you always know exactly how much your monthly payment will be, and you can plan for it.

What is Considered a Rural Area by the USDA?

Rural areas include open country and places with population of 10,000 or less and””under certain conditions””towns and cities. There is an automated rural area eligibility calculator at:http://eligibility.sc.egov.usda.gov.

Kentucky USDA Loans

What are USDA Home Loans?

USDA stands for United States Department of Agriculture. A USDA Mortgage provides a low-cost insured home mortgage loan that suits a variety of options. A USDA mortgage is likely the best home loan option if you want to purchase a home with no down payment. If you”re unsure about your credit rating, or have concerns about a down payment when you”re doing a home loan comparison, ENG Lending”s USDA Rural Mortgage Loans can give you piece of mind with zero-down, super low closing costs and no monthly mortgage insurance.

What Types of Loans does USDA offer in Kentucky?

Currently, there are two kinds of USDA Home Loans available in Kentucky for single family households:

USDA Guaranteed Rural Housing Loans

USDA Guaranteed Home Mortgage Loans are the most common type of USDA Loanin Kentucky and allow for higher income limits and 100% financing for home purchases. USDA Guaranteed Loan applicants may have an income of up to 115% of the median household income for the area. Area income limits for this program can be viewed here. All USDA Guaranteed Loans carry 30 year terms and are set at a fixed rate.

USDA Direct Rural Housing Loans

USDA Direct Housing Loans are less common than USDA Guaranteed Loans and are only available for low and very low income households to obtain homeownership, as defined by the USDA. Very low income is defined as below 50 percent of the area median income (AMI); low income is between 50 and 80 percent of AMI; moderate income is 80 to 100 percent of AMI. Click here to see area income limits for this program.

What factors determine if I am eligible for a USDA Loan in Kentucky?

To be eligible for A USDA Rural Loan in Kentucky, your monthly housing costs (mortgage principal and interest, property taxes, and insurance) must meet a specified percentage of your gross monthly income (29% ratio). Your credit background will be fairly considered. A 620 FICO credit score is required to obtain a USDA Rural Housing Loan approval through ENG Lending. You must also have enough income to pay your housing costs plus all additional monthly debt (41% ratio). These ratios can be exceeded somewhat with compensating factors. Applicants for loans may have an income of up to 115% of the median income for the area. Maximum USDA Guaranteed Loan income limits for your area can be found at here. Maximum USDA Direct Loan income limits for your area can be found at here. Families must be without adequate housing, but be able to afford the mortgage payments, including taxes and insurance.

What is the maximum amount that I can borrow?

The maximum amount for an USDA home loan is determined by:

Maximum Loan Amount: The is no set maximum loan amount allowed for USDA Rural Home Loans. Instead, your debt-to-income ratios will dictate how much home your can afford (29/41 ratios). Additionally, your total household monthly income must be within USDA allowed maximum income limits for your area. Maximum USDA Guaranteed Loan income limits for your area can be found at here.

Maximum financing: The maximum USDA Rural Development Loan amount is 102% of the appraised value of the home (100% plus the 2% USDA RD Loan guarantee fee).

How much money will I need for the down payment and closing costs?

USDA Rural Development Mortgage Loans require no down payment and they allow for the closing costs to be included in the loan amount (appraisal permitting).

What property types are allowed for USDA Rural Loan Mortgages?

While USDA Mortgage Guidelines do require that the property be Owner Occupied (OO), they do allow you to purchase condos, planned unit developments, manufactured homes, and single family residences.

Additional offers from other lenders.

Kentucky USDA Loan Adjusted Maximum Income Limits by County

verything You Need To Know About USDA-Rural Home Loans

I have put together valuable information and tools to help you gather all of the information that you need to make the most informed decision when shopping for a mortgage. Sometimes the USDA Home Loan Program is not the best option for a Zero Down Purchase. .

Sometimes good credit and a down payment are not enough to qualify for a home loan at a commercial lending institution, such as a bank, savings and loan or with a mortgage broker. That is why the U.S. Department of Housing and Urban Development has provided a loan program that allows more rural families and individuals to be eligible to become homeowners with the help of a USDA guaranteed home loan. The USDA loan program allows:

– 620 min credit score

– Up to 6% seller contributions

– No PMI (private mortgage insurance)

– Zero Down

However, the USDA-RD loan program DOES have 2 main qualifying features:

(1) Eligibility is region or location specific CLICK HERE http://eligibility.sc.egov.usda.gov/eligibility/welcomeAction.do?pageAction=sfp&NavKey=property@11 to check if an address is USDA Eligible.

(2) Eligibility is income specific. Qualifying income is based on household members and a max income cap. CLICK HERE http://eligibility.sc.egov.usda.gov/eligibility/incomeEligibilityAction.do?pageAction=state&NavKey=income@11 to see if you qualify under the max income cap.

Why You Shouldn’t Ignore Adult Ear Infection Symptoms

While ear infections in children are common, they can still affect adults and are caused by bacteria getting inside the ear.

Cause Of Adult Ear Infection

Bacteria enters the middle ear through what is known as the eustachian tube. When this happens, infection usually occurs. The resultant infection swells the lining which in turn causes blockage in the eustachian tube. This leads to the formation of fluid build up and as it increases, can cause temporary hearing loss and pain. Unchecked, the fluid build up can reach levels pressuring the ear drum and damaging it.

While there are several reasons infection can surface such as bacteria and viruses or from the common cold, it must be noted an adult doesn’t necessarily have to be ill to become infected. Water in the ears which is left to sit or mucous deposited into the eustachian tubes from blowing the nose can lead to infection.

Adult Ear Infection Symptoms

The following are the symptoms of adult ear infection:

– blockage – temporary hearing loss
– pain in the ear
– fever and dizziness

It’s important to see your doctor if you experience any of these symptoms especially for any length of time. Caught early, infection can be treated quite comfortably and any further complications can be halted.

Adult Ear Infection Treatment

When infection is suspected, your doctor will conduct a standard examination to confirm whether the symptoms being experienced are as a result of adult ear. Bear in mind if the initial examination is a little clouded then further tests may be required.

Bacterial related infections are treated with antibiotics. If infection is diagnosed immediately or you go in to see your doctor at the first sign of symptoms, antibiotics could be delayed. This is because in adults, improvement can occur without the use of medication.

If the situation doesn’t improve following a couple of days, then a course of antibiotics will usually be prescribed. As with the use of any antibiotic treatment, a prescribed course should be completed from start to finish.

Viral infections are a little more troublesome to treat. In fact, in some cases, minor surgery could be recommended to help dissipate the build up and drain the fluid.

While using cotton buds is usually frowned upon by the medical profession, leaving water in the ear from either showering or swimming is not a good idea. The use of an approved flush could be recommended while nasal sprays, which have proven effective as a way of washing out bacteria, can also be effective against infection.

How Offset Mortgages Work for Fixed and Tracker Mortgages

For consumers who are looking to save money on their home loans, the first option is usually to opt for a home loan that offers the lowest interest rate. While this path works well for those that want to limit themselves to the standard products currently on the market, a home loan option that more and more people are considering is an offset mortgage. With these loans consumers offset the value of the loan with another investment, such as savings in a current a account. While offsetting was previously considered a niche product, with Bank of England interest rates currently so low, this product is gaining in popularity with more and more homebuyers. As a result, many lenders are now offering offset home loans that are increasingly competitive and also more affordable for the average homebuyer. This article will discuss what offset home loans are, and what their advantages and disadvantages are.

Offsetting

When consumers take out a standard loan on their property, they typically expect to pay a certain interest rate for the entire sum borrowed. So a 100,000 loan with an APR of five per cent will see the borrower paying 5,000 per year in interest on that loan. Offset loans, however, work a bit differently. With these loans, the borrower can still take out the same 100,000 loan, but he would then offset that loan with whatever savings he has, such as a current account or, in some cases, an Isa. As a result, he will no longer earn interest from his savings, but he will be able to reduce his interest payments on his offset mortgage. For example, that same borrower with a 100,000 loan who offsets it with 25,000 in savings would effectively only pay interest on 75,000 of the loan.

Advantages

Since current Bank of England interest rates are extremely low, most consumers are making even less than the rate of inflation on the savings they have in their current accounts. In contrast, interest rates on home loans are typically much higher than the Bank of England rate, meaning sacrificing the interest from savings for the sake of paying less in interest rates on a home loan makes financial sense for many people. Additionally, since the interest made on current accounts is taxable, homeowners will effectively be able to avoid paying tax on those savings by using that account to offset a home loan. Finally, in most instances monthly repayments are based on the total value of the loan, meaning that even though that same homeowner is only paying interest on 75,000 of a 100,000 loan, he will still be making repayments based on the full 100,000. As a result, he will in effect be able to pay down his loan faster.

Disadvantages

While an offset loan can be a great way to pay less in interest, it is not necessarily for everybody. As with standard home loans, offset loans are available as either fixed-rate or tracker mortgages. The difference, however, is that the interest rates are usually slightly higher for an offset loan than they would be for a standard loan. As a result, an offset loan is likely to work best for those who have a large amount of savings that they want to use as an offset. While many tracker mortgages, and even some fixed-rate loans, will offer attractive rates to begin with, it is important to keep in mind that these are typically introductory offers. Once that introductory period ends consumers could be stuck with an interest rate that is uncompetitive even with a large offset. Also, while consumers will still be able to access their savings, they need to be aware that if they withdraw money from their savings then the amount offset against their loan will likewise decrease. Finally, there are often additional restrictions, such as high minimum deposits and rules stipulating that the account that is being used to offset the loan must be held with the same lending institution that is offering the loan.

While offset home loans are not necessarily for everyone, consumers who have a large or even moderate amount of savings should be aware of them. In the past few years, these loans have become increasingly affordable and are now available to anyone that wants to make sure their money is working a little bit harder.